Why study marketing?
Marketing professionals in this day and age are in high demand. With higher competition, as well as new products and services being developed every day, companies across the world need highly trained individuals to promote their offerings. The diverse field of marketing can include career opportunities in sales, advertising, product development, public relations, and consumer research, to name a few. Successful companies rely on good interpersonal relationships between these specific marketing facets in order to reach the consumer or client effectively.
Many people who choose to enter the marketing field are highly creative. Finding new ways of promoting a product or service, as well as improving existing means, can be highly rewarding for not only the company but also the marketing professionals involved. A large portion of marketing executives that have made it through the ranks of the profession often have a great opportunity to even further their careers within a company.
How much can a marketing professional make?
In 2008, the average income for promotion and advertising management fields in the United States was $80,220 per year. Sales managers made an average of $97,260 while the public relation management field made an average income of $89,430.
According to a recent study, college graduates entering the marketing field started their career with an average salary of $43,325 in 2009.
The amount of income potential can vary from locale to locale as well as company to company, however, the outlook and demand for marketing professionals appears to be strong. Expected growth in the marketing field is projected to be 13% or higher through the year 2018.
Where can I find an accredited online school in order to obtain a marketing degree?
There are many online college institutions that offer accredited business marketing programs. Check out the information below for specific institutions and links to their respective websites:
University Of Phoenix Online
The University of Phoenix offers one of the most comprehensive online degree programs available in order for the student to obtain a MBA (Masters of Business Administration). Marketing is only one of their emphasis programs with many other course specialties also available.
4615 East Elwood Street
Phoenix, AZ 85040-1908
More information on their marketing program
Capella University Online
This prestigious online school course can take the student even further with their education. Not only are MBA marketing course studies available, the student can also obtain a bachelors degree with an emphasis in marketing.
225 6th St S
Minneapolis, Minnesota 55402
For more information on Capella University's marketing programs
Walden University Online
Walden University offers some of the most diverse and intensive MBA and bachelor degree courses on the internet. People who wish to enter into a highly specialized marketing field may find this institution perfect for their educational needs.
155 5th Avenue South
Minneapolis, MN 55401-2597
Learn more about Walden's diverse marketing programs here.
Strayer University Online
No matter if the student wishes to earn their associates degree in business administration or bachelors, Strayer University Online can help facilitate student’s academic goals with the diverse educational programs available. Strayer University has helped students accomplish their dreams since 1892.
2121 15th St N # 2nd
Arlington, VA 22201-2687
Get more additional information on Strayer's marketing programs.
Is the marketing profession very involving or hard?
Most people in the highly coveted marketing field can be presented a highly demanding work environment. Persons in public relations may have to be in constant contact with customers and business affiliates, resolve issues, as well as explain new concepts, products and services effectively to the public. Advertising professionals often need to meet strict deadlines and cooperate with multiple departments within the company to ensure business goals are met.
Problem solving and creative solutions employed by marketing professionals can have a significant impact on the company or client being served. Management positions can often prove to be the most stressful and require more working hours during the week while subordinates generally have a more consistent 40 hour work week.
Aspiring marketing professionals, who thrive on fair amounts of pressure, as well as a fast paced environment, tend to do well in management positions. People who have a strong sense of creativity and have a keen ability to problem solve do well in advertising.
What kind of education is needed to become a marketing professional?
A solid education is critical when considering a career in the marketing field. Most students who choose to enter the field of marketing are required to obtain a masters or bachelors degree while majoring in business administration with an emphasis on marketing. Depending upon the desired future marketing occupation in which the student wishes to work, technology, psychology, public speaking and computer information courses may be required or recommended by the educational institution.
No matter what the student decides to study in the marketing field, computer knowledge will be a necessity. The student should also be proficient with regard to general office equipment operation, such as fax machines, copiers, scanners and phone systems.
Many companies who wish to hire a college graduate may have additional training that needs to be completed. Students who would like to delve into the advertising aspect of the marketing profession may be required to take additional art classes offered by the school in order to further improve the student’s talents.
Why get a marketing degree online?
The Internet has allowed for many breakthroughs with regard to how people receive their information. Receiving an education online can be one of the best ways to receive a degree. Many people today are busier than ever and attending conventional colleges for classroom style learning may not be possible for some who have families to take care of and full time employment. One of the best attributes of online college courses is the ability for the student to learn on their own schedule and at their own pace. The student can also save a great deal of time and money by completing their studies in the comfort of home. With higher fuel prices, students that live a considerable distance away from a college may find it difficult to afford the cost of travel.
A great proportion of people who would like to earn a college degree also find the classroom environment difficult. Online learning can facilitate an effective means for some students who thrive working at a faster or slower pace not typical to the classroom.
How can I afford to obtain a marketing degree online?
Students who cannot afford the full cost of taking online courses may have the option of receiving federal or state financial aid. In many cases, students may have all of their college tuition paid for with money left over in order to be applied towards living expenses. Students who wish to qualify for federal or state financial aid must fill out and submit a FAFSA (Free Application For Student Aid).
Other grants and scholarships may be available to the student as well. It is important for the student to do a fair amount of research on what other grants and scholarships are available. Some grants or scholarships may have certain criteria that need to be met by the student while others could require a simple submission of an essay or application.
Education loans can help the prospective students take care of the costs of their college courses. If the student is faced with tuition and supply fees that overshadow their grant or scholarship disbursements, then a subsidized and or unsubsidized loan may be needed. Subsidized loans are often more desirable than unsubsidized loans due to the federal government taking care of the interest payments while the student is in college. With unsubsidized education loans, interest starts accumulating the day a student receives the funds.