Business

Bachelor of Science in Broadcasting

James Hammond
Communications Coordinator at City of East Point

In 2006, James Hammond earned a Bachelor of Science in Broadcasting with concentrations in broadcast administration and production from Georgia Southern University. He is currently the communications coordinator for the city of East Point, Ga. He is responsible for managing East Point’s internal communication, as well as communication between the city and the media. In addition to working for the city, he is involved in many civic organizations and dedicates much of his time to giving back to his community. He also owns a video production company called Ikon Filmworks, where he has worked on several video projects, ranging from corporate presentations to wedding videos. Much of his work can also be seen on Vimeo.

Why did you decide to major in broadcasting?

I chose broadcasting because I love creating and wanted a career where I could use my creativity. Be it a wedding video, a debutante ball, or a slide show, I enjoy seeing the finished product. I love being the go-to guy to ensure that the right message is created and conveyed to everyone. My broadcasting background has opened doors for me and served as a stamp of approval to my satisfied clients.

Is there anything you dislike about the major?

The only thing I disliked about the major is that I wish it spent more time focusing on the pre-production process. I also dislike that many people believe they can come into this field without the proper training or background. To the untrained mind, broadcasting is looked at as just a television degree, and it’s not as respected as it should be.

How has your degree impacted your career?

My degree has given me the tools I need to truly understand how communication happens. It gives me a perspective that is not always seen by many other people. The major covers everything in terms of demographics and methods for reaching particular groups of people as well. It also makes me think more in terms of communication processes and delivery methods to ensure that messages are understood by the parties we are trying to reach. All of this has enabled me to make it to where I am in my career.

What are some of the particular skills you learned while earning your degree that you still use today?

Video production is a skill that I learned and honed in college, and it has been the most beneficial to me as it’s how I make my living. To add to this, the presentation skills I acquired have been beneficial as well. As a broadcast major, you couldn’t be shy. You had to be ready to present a project or go in front of a camera in a moment’s notice. I also continually use my understanding of the communication process, knowing how to determine the best methods to reach audiences, understanding demographics, and knowing how to communicate with diverse audiences.

What advice do you have for anyone interested in majoring in broadcasting?

My advice is to learn not just about what happens behind the camera, but learn about the business end as well. If you’re planning to go into broadcasting, make sure it’s something you love because every day is a new episode of life. You will never feel like you a hamster on a treadmill.